Digital Advertising: Facebook, LinkedIn, and Google Ads

The workshop dives deep into the fundamentals of digital advertising, explaining key terms and concepts. You'll learn how to set campaign goals, understand the differences between social media (Facebook, LinkedIn) and search engine (Google) advertising, and explore various targeting options, ad formats, and optimization techniques specific to each platform.

Key Audience

It's ideal for marketers, business owners, or anyone who wants to leverage the power of online advertising to reach their target audience.

Workshop Objectives:

1. Understand the fundamentals of digital advertising.Learn how to create effective ad campaigns on Facebook, LinkedIn, and Google
2. Ads.
3. Gain insights into targeting options, ad formats, and optimisation techniques.
4. Develop strategies for measuring and analysing ad performance.